Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-4 of 4
Keywords: Theory of planned behavior
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–16.
Published: 28 September 2026
... intentions to purchase over-the-counter ( OTC ) drugs. The study uses the theory of planned behavior ( TPB ) as the theoretical framework, while also considering the mediating role of DK . Design/methodology/approach A cross-sectional survey was conducted with 627 participants from the North Gujarat...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 19 September 2025
...Muhammad Tsany Saadi; Purnawan Junadi Purpose This study aims to examine the factors influencing outpatient revisit intentions in a private hospital in Bekasi City, Indonesia, using the theory of planned behavior ( TPB ) and SERVQUAL models. Design/methodology/approach A quantitative...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 429–447.
Published: 20 April 2022
...Mukhamad Najib; Farah Fahma; Dwi Suhartanto; Retno Santi Sumardi; Mohamad Fazli Sabri Purpose The purpose of this study is to analyze the factors affecting consumer`s intention to buy food supplements during COVID-19 pandemic using the expanding theory of planned behavior model. The variables...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (3): 395–407.
Published: 09 April 2020
...Cuong Quoc Nguyen; Phuoc Tran; Minh Nguyen Purpose The purpose of this study is to assess the factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam. Design/methodology/approach This study applies Ajzen’s theory of planned behavior as a research model. The study...
