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Keywords: Time series analysis
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (4): 291–309.
Published: 23 November 2012
.... These long‐term data are analyzed per product category with two specific regression models, mainly time‐series analysis with VAR models and Shapley value regression. Findings It is found that purchase intention drives sales a lot in general. Besides, it is very important to distinguish seasonal vs non...
