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Keywords: Travel motivation
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (1): 43–63.
Published: 16 October 2020
...Shankar Chelliah; Mohammad Jamal Khan; Amir Bahador Atabakhshi Kashi Purpose This study aims to investigate the relationship between travel motivation, perceived risks, travel constraints and perceived beneficial destination image that leads to visit intention among Middle-Eastern medical tourists...
