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Keywords: Treatment continuity
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Journal Articles
Consumer trust in high‐consequence decisions: a study of medical services
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 120–141.
Published: 21 June 2013
... sought and treatment continuity intentions. The second experiment tests the effects of affect and cognition on trust in low‐consequence decisions. The final experiment focuses on the relationship between trust and second opinion and its impact on patient satisfaction in the context of high‐consequence...
