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Keywords: Type of ailment
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Journal Articles
Factors influencing the choice of private and public hospitals: empirical evidence from Ghana
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (1): 80–96.
Published: 03 April 2017
... hospital was significantly influenced by service quality, word-of-mouth, type of ailment and National Health Insurance Scheme (NHIS). Patients who made choice decision based on service quality were more likely to attend a private hospital. Word-of-mouth influenced the choice of public hospitals more than...
