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Keywords: UTAUT
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Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (3): 353–379.
Published: 04 July 2023
... adoption is yet to be seen. Within this context, this study aims to reveal the enabling factors and barriers that influence the use of m-health applications among Generation Z (Gen-Z). Design/methodology/approach The Unified Theory of Acceptance and Use of Technology (UTAUT) was extended with e-health...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 392–411.
Published: 20 April 2022
...Shih Yee Yeoh; Phaik Nie Chin Purpose This study aims to examine the possible factors affecting Malaysians’ intention to adopt new technology such as home health-care robots (HHRs) based on the extended unified theory of acceptance and use of technology (UTAUT) model. The variable price, awareness...

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