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Keywords: Unified theory of acceptance and use of technology
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 348–364.
Published: 22 September 2025
...Mariko Morimoto Purpose Using the unified theory of acceptance and use of technology (UTAUT; Venkatesh et al., 2003), this study aims to investigate the antecedents of Japanese people’s intention to adopt contact-tracing applications (apps) and the moderating effects of self-efficacy...
