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Keywords: United Kingdom
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 199–215.
Published: 21 June 2013
... configured complex” (Fidler, 2010). Product testing Immunization Preventative medicine Japan United Kingdom United States of America National cultures Clinical trials Vaccine approval National policy Regulation Immunological prophylaxis © Emerald Group Publishing Limited 2013...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (1): 21–39.
Published: 06 April 2010
... Emotional intelligence Customer orientation Personal selling Pharmaceuticals industry Marketing United Kingdom The UK National Health Service (NHS) traditionally adopts a fundamentally different approach and business model than that existing in the US health care system. The availability...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (3): 258–278.
Published: 04 September 2009
..., however in many cases: © Emerald Group Publishing Limited 2009 Joint ventures Strategic change Health services United Kingdom The changes occurring within the healthcare setting have led many to describe this environment as “hyper turbulent” (Rotarius and Liberman, 2000). Layman...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (4): 284–306.
Published: 21 November 2008
... al., 1997). © Emerald Group Publishing Limited 2008 Analgesics Medicines Women Consumer Behaviour United Kingdom Pain relieving analgesics are the largest sector in the growing over‐the‐counter (OTC) pharmacy market (Keynote, 2004 ; PAGB, 2005a) with 90 per cent of UK...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (1): 12–26.
Published: 10 April 2007
..., 1998) which outlined the government's ten‐year vision for the modernization of the UK health service. Stakeholder analysis Partnership Health services Suppliers Public health United Kingdom Interviewees from the hospital and purchasing authority made statements regarding...
