... on the moderating effect of customer online reviews. Design/methodology/approach This study was a quantitative research endeavour grounded in the TAM model that analysed usage intention of O2O medical platforms. Conducted in Sarawak, within the Borneo region, a total of 251 rows of data were collected...

... on this issue the researcher hypotheses the following hypothesis: Attitude Actual usage Credibility Effort expectancy Performance expectancy Risk Self-efficacy Telemedicine Usage intention Telemedicine has ascended as one the most promising segments in Indian health-care industry because...

..., India. Practical implications At an academic level, this research will provide interesting insights for exploring adoption and usage intention of consumers toward e-pharmacy. At a managerial level, this empirically supported study will provide insights into the relationship among the various...