...Umer Mukhtar; Muhammad Burhan Ud Din Ali Hamid Purpose The purpose of this study is to investigate the digital synergy between social media influence ( SMI ), value co-creation and customer adoption with the moderating role of artificial intelligence ( AI ) chatbot adoption in the dermatology...

...Kofi Osei-Frimpong Purpose This study aims to improve our understanding of value co-creation ( VCC ) in health-care service delivery by identifying pertinent factors driving VCC and its consequent effect on customer well-being. Design/methodology/approach Using a face-to-face quantitative...

..., including medical tourism, customer experience and satisfaction, service quality, value co-creation, and the increasing influence of artificial intelligence ( AI ) and machine learning. Other emerging areas include social media and digital marketing, direct-to-consumer advertising, e-health consultations...

...-creation represents a potential solution to these issues. This research aims to examine the advantages of value co-creation activities among chronic patients in Türkiye, who account for 75% of the demand for healthcare services. Design/methodology/approach Study was conducted on 654 chronic patients...

...Himanshu Ahuja; Deep Shree Purpose The idea of value co-creation involves the benefit actors gain from integrating resources through activities and interactions within a service network, with the environment enabling high-quality collaboration. This paradigm highlights customers’ ability to co...

...Walter Macêdo de Assis; Bruno Vilela Purpose This study aims to analyze the effect of social media marketing (SMM), generated by doctors and dentists, on consumers’ purchase intention, via the influence of the value co-creation perception, brand equity and consumer brand engagement. Additionally...

...Michael Stadtelmann; Herbert Woratschek; Christina Diederich Purpose This study aims to deal with actor engagement practices and identifies different roles in actor engagement (AE), using the service-dominant logic (S-D logic) literature and the pivotal concept of value co-creation within...

...Paulo Sergio Altman Ferreira Purpose This study aims to put forward a conceptual framework to promote strategies for exploring and exploiting value co-creation with suppliers through dynamic capabilities development. Design/methodology/approach The conceptual framework was developed...

...Francesco Caputo; Armando Masucci; Luigi Napoli Purpose This paper aims to investigate the possible enablers and barriers of value co-creation processes in pharmacy, with the aim of enriching previous managerial and organisational contributions in the pharmacy management domain. Design...

.../value – The paper brings forth the aspects of achievements and limitations of NRHM in improving BoP health status, and it develops an improvised model to achieve the BoP-health objectives. © Emerald Group Publishing Limited 2015 Value co-creation Rural India BoP healthcare Improvised...