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Keywords: Value orientation of flibanserin
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Journal Articles
Problematic product management: the case of flibanserin to address women’s hypoactive sexual desire disorder
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International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (3): 317–336.
Published: 08 March 2022
...Enav Friedmann Purpose A Viagra-inspired drug, flibanserin, was marketed to treat women’s hypoactive sexual desire disorder (HSDD). This paper aims to explore the value orientation of flibanserin as a treatment for female’s HSDD among different consumer segments. Design...
