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Keywords: Vertical marketing
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (2): 143–158.
Published: 03 July 2007
... Group Publishing Limited 2007 Vertical marketing Pharmaceuticals industry United States of America Research and development to create a new drug requires many years and the need to match drug supply to demand is a particularly long‐term imperative. By integrating vertically...

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