Keywords: Video
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (4): 347–362.
Published: 20 November 2009
...Edgar Huang Purpose The purpose of this paper is to examine the adoption of videos on US hospital web sites in an attempt to find out how this new medium had been used by hospitals for marketing purposes. Design/methodology/approach Based on a systematic probability sample of the 6,456 US...

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