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Keywords: Willingness to pay
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1308–1331.
Published: 26 May 2025
... that influence consumer acceptance of eHealth, both in terms of intention to use and willingness to pay (WTP), is limited. Considering the importance of eHealth for providing quality health care to people in India and achieving SDG3, the purpose of this paper is to study the consumers’ acceptance of eHealth...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (2): 312–330.
Published: 10 May 2021
...M.Z.Y. Koh; Yen-Nee Goh Purpose Health plays a crucial role in the daily lives and supporting health is the important role of medicine. With the availability of traditional, complementary and alternative medicine (TCAM), the demands and willingness to pay among users are increasing. Hence...
