Keywords: Willingness to pay
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1308–1331.
Published: 26 May 2025
... that influence consumer acceptance of eHealth, both in terms of intention to use and willingness to pay (WTP), is limited. Considering the importance of eHealth for providing quality health care to people in India and achieving SDG3, the purpose of this paper is to study the consumers’ acceptance of eHealth...
Journal Articles

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