...Sinem Somunoğlu; Mehtap Tatar Purpose Breast cancer is a type of cancer affecting the health of women in many countries. The aim of this study is to determine the effect of breast cancer and its treatment procedures on the quality of life. Design/methodology/approach The study was carried out...

... seeking to stave off the early signs of aging (Grammenou, 2009). New marketing prospects are opening up at the younger end of the age spectrum. Cosmeceutical product advertising Body esteem Information utility of product advertising Advertising Women Cosmetics Young consumers Self esteem...

... to examine the influence of NCDs on health outcomes both worldwide and throughout the Islamic Republic of Iran, to discuss the current issues surrounding GDM and its impact on pregnant women and their children, and to present a new multi‐faceted approach for preventing future occurrences of GDM. Design...

... qualitative focus. Irrespective of the approach, the focus on female consumers – as a research subject – could be rationalised on several bases. Not only do women discuss their health more candidly than men (Ganther et al., 2001), but they are also more likely to use medication (Dean, 1989...