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Keywords: Young consumers
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 250–266.
Published: 31 August 2012
... of 224 young female participants was recruited from an online national young consumer panel from Zoomerang. This group of participants mirrored the characteristics of the largest segment in the cosmeceutical market in the USA. Findings The results suggest that the perceived information utility...
