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Keywords: e-health
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Journal Articles
Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (3): 353–379.
Published: 04 July 2023
... adoption is yet to be seen. Within this context, this study aims to reveal the enabling factors and barriers that influence the use of m-health applications among Generation Z (Gen-Z). Design/methodology/approach The Unified Theory of Acceptance and Use of Technology (UTAUT) was extended with e-health...
Journal Articles
Users' preferred interactive e‐health tools on hospital web sites
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 215–229.
Published: 31 August 2012
... aims to investigate what users deem essential on patient‐oriented interactive e‐health tools on hospital web sites. Design/methodology/approach The findings are based on 242 patients/users from diverse backgrounds in a purposive sample. A modified Delphi technique was used in two rounds of survey...
