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Keywords: e-health marketing
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 18–44.
Published: 05 June 2025
... maybe seen at Link to the terms of the CC BY 4.0 licence. Perceived benefits Consumer innovativeness Social media engagement, e-health marketing Health-protective behaviors The COVID-19 pandemic, caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), emerged...
