...Kofi Osei-Frimpong Purpose This study aims to improve our understanding of value co-creation ( VCC ) in health-care service delivery by identifying pertinent factors driving VCC and its consequent effect on customer well-being. Design/methodology/approach Using a face-to-face quantitative...

...Javed Ali; Muhammad Saleem Korejo Purpose This study aims to investigate how perceived severity of illness ( PSI ) is conceptualized, measured and applied across health-care and behavioral contexts, with the goal of developing a structured framework to guide future research and practice. Design...

... Limited Licensed re-use rights only Artificial intelligence diabetes care healthcare accessibility AI adoption patient engagement India diabetes mellitus health care personalized treatment questionnaires Diabetes mellitus is a significant global health challenge, with India...

... in predictions Predictive framework can be applied to other datasets and domains requiring event and time series analysis Wu, Y., Liu, X. M.   Ethical guidelines are essential for the safe and effective implementation of AI in health care   Need for transparency, accountability and inclusiveness in AI...

...Muhammad Alfarizi; Lissa Rosdiana Noer Purpose This study aims to investigate how integrating green practices and digital service-based salutogenic approaches in Indonesia’s health-care sector can enhance perceived service quality, patient coherence and a sustainable brand image. It fills...

...Aybike Tuba Özden; Erkan Çelik Purpose This study aims to compare the e-service quality of health-care services during and the post-Covid-19 outbreak in Turkey. In addition, the relationship between patient appointments made through e-services and satisfaction was measured. Design/methodology...

... the data using the Smart PLS 3.0 structural equation modelling technique. Findings The survey revealed that service quality and CSR are positively linked with corporate reputation, leading to brand preference in the health-care sector. Research limitations/implications The survey was performed...

...Santonab Chakraborty; Rakesh D. Raut; T.M. Rofin; Shankar Chakraborty Purpose In the present-day highly customer-conscious service environment, supply chain management has become a critical component of health-care industry, helping in fulfilling patient expectation, optimizing inventory...

... and external) affect the consumers’ WFT adoption decision remains sparse. Furthermore, do regulatory focus (prevention vs promotion) and gender differences the effects of different motivations on WFT adoption is almost unknown in the health-care marketing literature. This study aims to fill the above-mentioned...

... choices, such as environmental and device availability may be considered in future study. Practical implications The findings may create awareness among consumers about their rights when choosing medical devices. It may also improve health-care institutions’ (users’) and device manufacturers...

...Akanksha Mishra; Neeraj Pandey Purpose This study aims to map and analyze health-care pricing information research. This work highlights current gap in pricing information research in health care and proposes future research avenues to academia and industry professionals. Design/methodology...

...Albi Thomas; M. Suresh Purpose This paper aims to “identify,” “analyse” and “categorise” the readiness factors of lean sustainability in health-care organisation using total interpretive structural modelling (TISM). Design/methodology/approach To obtain the data, a closed-ended questionnaire...

... in pharmaceutical and health-care stocks to assist investors and regulators. We collected and analysed data on the stock prices of thirty pharmaceutical and health-care companies listed on the Bombay stock exchange (BSE) using event study methodology. This included analysing stock AR in relation to key events like...

... health care. Findings The results suggest that the presence of a sonic logo helped to alleviate negative emotions as well as engender trust in the provider. Findings also revealed that for consumers who are less engaged in their health, a sonic logo served as a peripheral cue by enhancing perceptions...

... health care and the effects of these dimensions on their intention for outbound tourism to India. Design/methodology/approach Data from 307 Bangladeshi medical tourists were collected to test the proposed model. The data has been interpreted through the proposed model with covariance-based structural...

... in pharmaceutical business for impacting human lives as well as to enjoy significant financial returns by providing health-care solution for treating novel diseases and disorders. Mithun Nandy can be contacted at: mba.mithun@gmail.com 23 08 2020 26 08 2021 05 12 2021 © Emerald...

...Komal Chopra Purpose The purpose of the study was to apply Maslow’s hierarchy of needs to understand consumer motivation for preventive health care in India using content analysis. Design/methodology/approach Content analysis approach which is a qualitative-based approach was adopted...

.../value The research is based on the field survey of India’s largest generic medicine distributing company in the government sector; hence, analysis has been performed on real situation. To ease the access of essential medicines and strengthen the health-care system of India, policy makers has taken...

...P. Suhail; Y. Srinivasulu Purpose This paper aims to understand whether the perceptions of the patient’s in the health-care service experience differs in the Ayurveda, and to examine the impact of three critical communication dyads on the patient service experiences in Ayurveda health-care sector...

... or industries which is the need of the hour now. Originality/value The paper also provides suggestions to exporters and policymakers on leveraging the future export potential of selected medical devices. Advancement in medical devices and equipment is one of the vital ways by which the health care system...