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Keywords: m-health
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Journal Articles
Holistic framework for the adoption determinants of mobile health applications: a systematic literature review
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 794–828.
Published: 04 February 2025
...Rasha Najib Al-Jabali; Norasnita Ahmad; Saleh F.A. Khatib Purpose The purpose of this study is to review the literature on the adoption determinants of mobile health (M-health) applications for health behavior change following a systematic methodology. Design/methodology/approach This review...
Journal Articles
Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (3): 353–379.
Published: 04 July 2023
...Gokhan Aydin Purpose The acceptance of mobile health (m-health) applications, especially those of a preventive nature, by individuals, is not well understood. Despite the benefits offered by m-health applications in improving and sustaining health and well-being through various avenues, widespread...
