Irish commerce
Industry news
Irish commerce
Manugistics announced at the company's recent Working as One '98 Europe supply chain forum, that The Global Marketing Technology Group (GMT) will be using Manugistics' solutions for collaborative commerce. GMT will establish a supply chain community, designed to enable a consortium of Irish manufacturers of leading Irish culture brands, fulfilment houses, service centres and a franchised network of more than 3,000 retail outlets to increase sales of Celtic products to consumers around the world. This initiative extends beyond traditional electronic commerce by supporting real-time interaction and collaboration among the full community of trading partners. Based on shared goals, the trading partners will work together on activities such as forecasting and demand planning, inventory replenishment, and transporting goods to the final consumer. In global partnerships, the franchise will provide interactive Kiosques or Smart Shops, which act as online stores for purchasing products and services, to its retail outlets such as hotels, pubs, Irish clubs, and airports. The master Celtic Showcase was scheduled to be established in Dublin by January 1999, and GMT envisions that satellite showcases will be franchised world-wide based on that model.
