Strategy Safari: A Guided Tour through The Wilds of Strategic Management
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Strategy Safari: A Guided Tour through The Wilds of Strategic Management
Henry Mintzberg, Bruce Ahlstrand and Joseph LampelPrentice-Hall£25
Keywords Management theory, Strategic management, Strategic planning
The determination of strategy is considered to be the high point of managerial activity, the activity to which all managers aspire. Naturally, its importance has been matched by the number of books, methodologies, techniques fads and fixes? released onto the unsuspecting managerial population. Most managers stumble onto an approach to strategic management, then review the available help, and then hopefully refine their approach, learning from others. Henry Mintzberg, the author of Rise and Fall of Strategic Planning, has now teamed up with his co-authors above, to create what could be referred to as an antidote a comprehensive and illuminating tour through the field of, and indeed the "upper reaches" of, strategic management. The result is a book that is interesting,readable and fun! The authors provide a critique of the contributions and limitations of the major schools of thought on strategic management (The Design School, The Planning School, the Positioning School, The Entrepreneurial School,etc.) and then work towards their own coherent, consolidating view.
