Why didn't I think of that?

The dotcom boom went bust. we all know that. However, some folk have built successful – profitable – enterprises on the Web. One such in the UK offers "sweets (candies) of yesteryear" simultaneously offering:

• a product that works well on the Web (small, easily-deliverable);

• a small risk to consumers afraid of their first Web transaction; and

• instant nostalgia.

Good ideas work in bad times!