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Keywords: Big data analytics capability
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Journal Articles
International Journal of Productivity and Performance Management (2024) 73 (7): 2305–2328.
Published: 20 December 2023
...Chu-Le Chong; Siti Zaleha Abdul Rasid; Haliyana Khalid; T. Ramayah Purpose This study investigated the relationships among big data analytics capability (BDAC), low-cost advantage, differentiation advantage, market and operational performance underpinning the resource-based view (RBV...
