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Keywords: Commitment to innovate
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Journal Articles
Effects of market pressure on organisational innovation performance: mediating roles of commitment to innovate, resource to innovate and manager innovation capability
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International Journal of Productivity and Performance Management (2025) 74 (5): 1717–1742.
Published: 10 December 2024
... SPSS and AMOS, and structural equation modelling techniques were used to test the hypotheses. Findings We found that market pressure has a positive effect on both commitment to innovate and resource to innovate. In turn, both commitment to innovate and resource to innovate influence manager...
