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Keywords: Market pressure
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Journal Articles
Effects of market pressure on organisational innovation performance: mediating roles of commitment to innovate, resource to innovate and manager innovation capability
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International Journal of Productivity and Performance Management (2025) 74 (5): 1717–1742.
Published: 10 December 2024
...Noufou Ouedraogo; William X. Wei; Ali Muhammad; Mohammed Laid Ouakouak Purpose The purpose of this research is to investigate the effects of market pressure on organisational innovation performance through commitment and resource to innovate and manager innovation capability. Design/methodology...
