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This article studies the experience of Web site use within the local level of government in Spain. It presents an empirical study supported by direct observation of the Web sites of all local councils in two Spanish regions, the Basque Country and Madrid, and it provides primary data about dimensions and indicators that measure their orientation to the citizens. Results confirm a preliminary level of Web site use, which means information prevalence over interaction, unidirectional relations over transactions online, and lacks in Web site management and style design. Finally, it discusses the impact of these results addressing our theoretical framework, including questions for future analysis about relations with new public management reform and local e‐government.

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