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There has been unprecedented change in education in the last decade since the 1988 Education Reform Act (ERA), and there is little doubt that these changes in education are causing profound shifts in the nature of the headteacher’s role. This paper investigates the role of the primary headteacher and is based on empirical evidence from experienced primary headteachers, all working in schools in one of the South Wales Valleys. There are three qualitative methods used to gather data: participant observation, interviews and Repertory Grids. The results from the empirical data reveal many changes in the role of the primary head; the most significant of the changes is an increase in management activities. The changes do not support the view that an increase in management leads to a deprofessionalisation; the core values of the primary head remain rooted in their philosophies of education. The results support the view that there is a changing management agenda, a new professional emerging, a New Public Management where the head manages but retains the core education sector values and visions.

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