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Explores whether effective area regeneration requires a more strategic approach because of the greater dispersal of roles and the need to take operations into the next planning period. Using three dimensional perspectives to see strategy as the summation of process, content and context, the paper presents implications of calls for more strategy. Discusses the meaning of strategy and problems with relating it to area regeneration practice. The main conclusions are: any evaluation of strategy must go beyond the use of a single strategy document; key factors in the organisational context must be addressed; calls for strategy need to be specific and clarity in expression is essential.

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