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Keywords: Brand experience
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Journal Articles
International Journal of Public Sector Management (2023) 36 (4-5): 333–349.
Published: 20 April 2023
... attitude and moderated by brand experience. Design/methodology/approach A moderated serial mediation model was developed and was tested using the partial least squares structural equation modeling (PLS-SEM) to examine the proposed relationship. There were 132 prospective students involved...
