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Keywords: Branding
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Journal Articles
International Journal of Public Sector Management (2015) 28 (3): 254–272.
Published: 13 April 2015
...Ulla Hytti; Päivikki Kuoppakangas; Kati Suomi; Chris Chapleo; Massimo Giovanardi Purpose – The purpose of this paper is to investigate how healthcare professionals understand a new organisational brand and examine the ideas discussed in relation to it within healthcare organisations. Design...

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