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Keywords: Coca‐Cola
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Journal Articles
Can Cities Market Themselves Like Coke and Pepsi Do?
Available to Purchase
International Journal of Public Sector Management (1994) 7 (2): 35–41.
Published: 01 April 1994
... market share and reach new customers. Public sector organizations need to make this an imperative also and winners will be the ones to implement proactive initiatives and programmes designed to: © MCB UP Limited 1994 Coca‐Cola Consumer marketing Database marketing Local government...
