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Keywords: Consumer marketing
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Journal Articles
Can Cities Market Themselves Like Coke and Pepsi Do?
Available to Purchase
International Journal of Public Sector Management (1994) 7 (2): 35–41.
Published: 01 April 1994
...Erik W. Matson Consumer marketing techniques apply to public sector marketing. Cities can employ innovative targeted marketing capabilities to send a message to maximize an area′s greatest potential. Examines the how and what in a broad way, to provide stimulating ideas for city marketers...
