...Hanna Komulainen; Satu Nätti; Saila Saraniemi; Pauliina Ulkuniemi Purpose Recent literature within public service logic has called for more explicit conceptualisation of customer value in public services. This study aims to fill this gap by examining how the customer value approach can be applied...

... describe the research approach and then present the results of the empirical study. Finally, we draw conclusions about the residents’ expectations of local service provision and potential policy implications. © Emerald Group Publishing Limited 2016 Customer value Attitudes Survey Rural...