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Keywords: Dilemma theory
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Journal Articles
International Journal of Public Sector Management (2015) 28 (3): 254–272.
Published: 13 April 2015
... customer service and staff wellbeing. Originality/value – Theoretically, the unique contribution of the study is drawing upon healthcare branding, dilemma theory and discursive institutionalism in its interpretation. Consequently, it demonstrates how ideas about the brand and public healthcare...
