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Keywords: Internal marketing
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Journal Articles
International Journal of Public Sector Management (1999) 12 (1): 17–29.
Published: 01 February 1999
...Michael T. Ewing; Albert Caruana Internal marketing (IM) focuses on acquiring and retaining customer‐oriented employees. Critics of internal marketing claim that the term is simply a synonym for good human resources management. The concepts of internal marketing and human resource effectiveness...
