...Jani Saastamoinen; Helen Reijonen; Timo Tammi Purpose This paper investigates how the market orientation of SMEs toward public sector customers enables firms to participate and succeed in public procurement. Design/methodology/approach The authors used a survey-based methodology. First...

...Mohammed A. Mahmoud; Robert E. Hinson Purpose The aim of this study is to generate insights into whether market orientation – as defined by Kohli and Jaworski – is being practiced in the Ghanaian public sector. Design/methodology/approach Based on a case‐study of a local government, the Accra...

... of this paper is to determine the present level of market orientation (MO) of the Polish LGU, and indicate some factors stimulating the MO development. Design/methodology/approach A survey with use of CATI technique was conducted among 450 local government officials in Poland. Based on the gathered data...

...Carlos Flavián; Javier Lozano Purpose Over recent years, the new public management system has made significant inroads in Spain, and brought about considerable change. This study seeks to analyse the application of market orientation theories in the context of the Spanish public university. More...

...Graeme Drummond; John Ensor; Andrew Laing; Neil Richardson The complexity of modern policing requires an accountable police service to operate in a diverse society, where support/trust must be earned by action and deed. The article examines the potential of market orientated strategies...

... of accountability where the existence of alternative resourcing arrangements divide attention and policy decisions between satisfying government and paying customers. Public sector Market orientation Services marketing Service systems This paper examines the problems and possibilities of reorienting...

...Albert Caruana; B. Ramaseshan; Michael T. Ewing Amid rapid changes in the tertiary education sector witnessed in recent years, issues such as performance and accountability are becoming increasingly important. Among other things, market orientation has often been linked to performance. Investigates...

... main challenge in a period of reduced budgets and increased user expectations, is to produce the same amount(or more) of services which meet the needs of the users, at lower costs. Customer satisfaction Effectiveness Local Government Market orientation Norway Private sector Public sector...