... Marketing strategy Pepsi Cola Public sector Can cities market themselves like Coke and Pepsi do? The answer for many public sector organizations worldwide can be Yes!!! But the question is how and what does it take to do this – is this magic and what have business learned over the years...

...A. Conway; D.A. Yorke Having established that both services and product marketing strategies can be applied simultaneously, a study of the perceptions of employers and students is reported on. Thus the degree to which both sets of customers′ needs may be satisfied simultaneously is considered...