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Keywords: Perceptions
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Journal Articles
Can the Marketing Concept Be Applied to the Polytechnic and College Sector of Higher Education?
Available to Purchase
International Journal of Public Sector Management (1991) 4 (2)
Published: 01 February 1991
...A. Conway; D.A. Yorke Having established that both services and product marketing strategies can be applied simultaneously, a study of the perceptions of employers and students is reported on. Thus the degree to which both sets of customers′ needs may be satisfied simultaneously is considered...
