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The main contribution of this paper is to integrate into one model management and organizational fields that are normally analyzed separately: contingency factors, organizational design variables, strategic approaches and quality management approaches. The essential core of the model is constituted by three basic variables of organizational design: level of centralization, level of formalization‐standardization, and level of shared vision and common values. Through analysis using this conceptual tool, we can: assess the position of tasks and organizational units in relation to these organizational variables; evaluate the congruence between organizational variables and contingency factors; identify relationships between strategic management approaches and quality approaches; and establish a fit between strategic management approaches, organizational variables, contingency factors and quality approaches.

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