The purpose of this paper is to test a research model based on the cause-and-effect relationships between perceived justice, service satisfaction and behavioral intention.

This paper is based on a questionnaire survey with service receivers in the Mexican telecom industry.

There are significant relationships between international/distributive justice and service satisfaction, as well as between service satisfaction and behavioral intention.

The research model tested appears not to be context- and time-specific, but valid across contexts and through time.

The cause-and-effect relationships between perceived justice, service satisfaction and behavioral intention provide useful insights into service recovery strategies.

This paper provides additional empirical substantiations to existing theory and previous studies.

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