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Literature Review April 29 2026
Artificial intelligence (AI) powered marketing strategy: a systematic literature review and future research direction
Sujood; Amit Kumar; Shuchita Singh; Nidhi Srivastava; Arpita Srivastava; Amrita Jain; Mohd Ayaz; Priya Solomon; Atul Kumar
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-08-2025-0220
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Research Article April 14 2026
Quality4.0 in services: how absorptive capacity shapes sustainable performance
Fareena Nadeem; Atif Hussain
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-09-2025-0257
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Literature Review April 9 2026
Insurance technology adoption: a framework-based systematic literature review and directions for future research
Karthik K. Kamath; Kiran K.B.
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-09-2025-0240
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Literature Review April 1 2026
Sustainability and customer perceptions in contemporary service experiences: a literature review
Anand Jaiswal; M.K.P. Naik; Rajesh Kumar; Abhishek Bhushan Singhal
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-09-2025-0247
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Literature Review March 27 2026
A systematic literature review of Indigenous food sharing practices to inform the design of transformative food-service initiatives and experiences
Salman Yousaf; Jörg Finsterwalder; Lucie K. Ozanne; Denise M. Conroy
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-09-2025-0239
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Literature Review March 25 2026
How artificial intelligence shapes customer emotional experiences: a systematic literature review
Setar Lytle; Mahesh Gopinath
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-08-2025-0179
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Literature Review March 19 2026
Reconfiguring service atmospherics: multisensory coherence, aesthetic practices and cultural meaning in hospitality contexts
Yen Cheng Chen
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-09-2025-0237
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Research Article March 11 2026
Urban and social regeneration: coworking Gottifredo case study
Giulia Padovani; Maria Giovina Pasca; Dario Barberini; Gabriella Arcese
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-11-2025-0302
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Literature Review February 13 2026
Transforming hospitality 5.0: a systematic review of AI’s impact on employee experience and well-being
Shobha Maindola; Deepak Bangwal; Sarbjit Singh Singh Oberoi; Rupesh Kumar
International Journal of Quality and Service Sciences (2026) https://doi.org/10.1108/IJQSS-09-2025-0245
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Research Article February 2 2026
Navigating service recovery: a model for mobile ISPs in South Africa
Kelvin Rufaro Major; Carinda Christien Williams
International Journal of Quality and Service Sciences (2026) 18 (5): 1–25.
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Literature Review December 9 2025
From digital marketing to immersive marketing strategies: key enablers for effective immersive marketing abstract
Paisarn Muneesawang; Kritcha Yawised; Darlin Apasrawirote
International Journal of Quality and Service Sciences (2025) https://doi.org/10.1108/IJQSS-07-2025-0158
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Research Article September 12 2025
Higher education quality as a driver of entrepreneurship
Susana Gonzalez-Perez; Arancha Mielgo-Álvarez; Manuel M. Molina-López
International Journal of Quality and Service Sciences (2025) 17 (5): 24–44.
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