Can gamified e-service quality improve customer value co-creation and relationship quality in e-retailing?

Reihaneh Alsadat Tabaeeian has a PhD in Business Management at the University of Isfahan. She works in management projects such as marketing, advertisement, customer behavior, social media and brands. Her research articles are including internal marketing, brand equity, destination image, tourist satisfaction and social responsibility.

Majid Mohammad Shafiee is an Associate Professor of the Department of Management at University of Isfahan. He is the author of seven books and several published papers at national and international levels in refereed journals and conferences. His research interests include tourism, competition, brand management, consumer behavior and marketing communications.

Azarnoush Ansari is an Associate Professor of the Department of Management at University of Isfahan. She graduated from the University of Isfahan in 2012 with PhD in Marketing Management. She is the author of several published papers at national and international levels in refereed journals and conferences. His research interests include e-commerce, brand management and relationship marketing.