Artificial intelligence (AI) powered marketing strategy: a systematic literature review and future research direction Available to Purchase

Sujood has an impressive publication record in reputed international journals indexed in Web of Science (SSCI, SCI and ESCI), Scopus (Q1 and Q2) and ABDC (A, B and C categories). He serves as an editorial board member and actively contributes to the academic community as a peer reviewer for several top-tier journals. Notably, four of his research papers have been recognized by the World Health Organization (WHO) and included in the global literature on coronavirus disease. He is the recipient of the Outstanding Paper Award at the 2023 Emerald Literati Awards and was also honored with the Young Researcher Award in 2023.

Amit Kumar is Associate Professor (Marketing Area) in GL Bajaj Institute of Management and Research, Greater Noida. His areas of interest are Service Marketing, sales and distribution and Consumer Behavior. He is PhD and UGC-NET (Twice: 2010 and 2011) in Management. He has rich experience in Teaching and Academic Administration of more than 14 years. He has published several papers in various national and international journals of repute.

Shuchita Singh is a Professor and Head of Center for Sustainability, GLBIMR in Finance at GL Bajaj Institute of Management and Research, Greater Noida, India. She has authored a Book on Behavioral Finance published by Vikas Publishing House (p) Ltd., referred by APJAAKTU, Lucknow, India. She has also been editor for books published by international publishers. An active researcher, reviewer and panelist, Singh has also been a resource person for CFPs (Certified Financial Planners) from FPSB, USA on Behavioral Finance.

Nidhi Srivastava is a Professor at GL Bajaj Institute of Management and Research, Greater Noida, with over 25 years of experience in management education, finance and entrepreneurship. She holds a PhD, UGC-NET and an M.F.C., and has served in senior academic and advisory roles at institutions such as Narayana Business School, IMS Ghaziabad and IPEM Group. Her research focuses on sustainable finance, entrepreneurial orientation and digital financial inclusion, with publications in Scopus, ABDC and UGC listed journals. She has authored books, case studies and chapters and actively contributes through training, international collaborations, guest lectures and conference reviewing, bridging academia and practice.

Arpita Srivastava is a seasoned professional with a cumulative work experience of 25 years, featuring a noteworthy corporate tenure of 7 years dedicated to marketing, Product and Brand Management in companies like Dr. Reddy’s Lab, Panacea Biotech and Win Medicare. Currently serving as a Professor of marketing at the GL Bajaj Institute of Management and Research in Greater Noida, Arpita brings a wealth of knowledge and expertise to the academic realm. Arpita’s research spans consumer behavior, brand management, AI, gamification and sustainability. She has published over 30 papers in various peer-reviewed, ABDC- and Scopus-indexed journals. Arpita has significantly contributed to professional development through Management Development Programs (MDPs).

Amrita Jain is an academician and researcher at GL Bajaj Institute of Management and Research (GLBIMR), Greater Noida, India, with more than 13 years of experience in teaching and academic research. She holds an MBA and has qualified for UGC NET-JRF. She has edited the book “Smart Global Value Chain: Future Innovations” and has published multiple research articles and book chapters in reputed national and international journals. Her teaching specializes in advanced data analytics tools, statistics, business intelligence and information systems, with research interests spanning AI-driven decision-making, econometrics and global trade dynamics.

Prof Mohd Ayaz is an Assistant Professor (Marketing) at ABES Business School (within ABES Engineering College), Ghaziabad, UP, India. He is an active research scholar pursuing an FPM at GL Bajaj Institute of Management and Research, Greater Noida, India. Prof Ayaz has 18 years of experience in sales and marketing functions within the pharmaceutical sector and two years of academic experience in India and abroad (New Zealand). Passionate about research, his focus is on brand management, consumer behavior and the application of artificial intelligence in marketing. His work aims to explore emerging trends and offer practical insights for industry and academia.

Priya Solomon has more than 22+ years of experience in academics and related administrative work as Head of Department, Controller of Examination and Registrar along with handling the responsibilities of as a Professor in reputed Universities of India – ATLAS Skilltech University, Mumbai Universal AI University Mumbai, NMIMS Mumbai and Amity University, Noida. She is a Professor of Finance and seasoned academic leader with extensive experience in university administration, academic governance, accreditation, research and teaching across undergraduate, postgraduate and doctoral levels. She has been a keynote speaker and session chair at international conferences and conducted various faculty and management development programs and workshops for students. She has received national and international recognition for her contributions in academics and research.

Atul Kumar is Associate Professor at Birla Institute of Technology and Science, Pilani. FPM from the Indian Institute of Management (IIM), Kashipur India. Atul has over 22 years of experience in industry and academia. His areas of interest in academics are Consumer Behavior, nonprofit marketing and services marketing. His original research has been published in ABDC listed Journal (B-category) from Taylor & Francis- Journal of Nonprofit & Public Sector Marketing. He is reviewer to reputed journals like Voluntas and Journal of Consumer Behavior. He has been associated as a volunteer with GOONJ, a nonprofit organization based in India since 2017. He is also authored to various book chapters with reputed publishers.