Keywords: AR loyalty
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Journal Articles
International Journal of Quality and Service Sciences (2025) 17 (2): 284–304.
Published: 21 May 2025
... and personalised technological features (Shahzad et al., 2024 ; Yoo, 2020). Thus, this study conceptualises AR loyalty as a combination of repeated usage intention, positive user attitudes and emotional attachment towards the mobile fashion application that offers AR functionalities. According...

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