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Keywords: Anchoring vignettes
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Journal Articles
Using anchoring vignettes to study quality management across cultures
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International Journal of Quality and Service Sciences (2017) 9 (3-4): 302–316.
Published: 18 September 2017
...Promporn Wangwacharakul; Bozena Bonnie Poksinska Purpose The aim of this paper is to suggest and demonstrate how anchoring vignettes, as a survey instrument, can be applied to study quality management (QM) across cultures. Cultural differences may create challenges in QM. Quantitative surveys...
