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Keywords: Anthropology
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Journal Articles
International Journal of Quality and Service Sciences (2013) 5 (3): 290–308.
Published: 30 August 2013
..., methodologically and substantively to the field of retail marketing. Design/methodology/approach This paper is based on a literature review of socio‐cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual...
