Keywords: Argumentation
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Journal Articles
International Journal of Quality and Service Sciences (2024) 16 (1): 120–143.
Published: 16 February 2024
... (strength of social ties, level of expertise, type of the product and consumer’s age and gender), while four factors sprang from the collected data (consumer’s level of conviction, repetition of the feedback, the feedback’s argumentation and its level of discretion). Research limitations/implications...

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