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Keywords: Attachment
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Journal Articles
International Journal of Quality and Service Sciences (2013) 5 (3): 337–359.
Published: 30 August 2013
...Salim Moussa; Mourad Touzani Purpose This article aims to: conceptualize customer‐service firm attachment; as well as to propose a theoretical framework that provides insights into the formation and development of affectionate ties in customer‐service firm relationships. Design/methodology...
