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Keywords: Augmented reality
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Journal Articles
From AR quality to loyalty: loyalty model for AR mobile fashion applications
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International Journal of Quality and Service Sciences (2025) 17 (2): 284–304.
Published: 21 May 2025
...Wahyu Rafdinal; Nugroho Hardiyanto; Yunia Silvia Sesunan Purpose Augmented reality (AR) enables the integration of online and offline experiences in digital retail, particularly in the continuously growing fashion market. This study aims to analyse AR user loyalty in fashion applications...
